Archivo del Autor: alumnos

New: Free SEO Course

A successful website is a labor of love. I know, first-hand, how much work goes into getting a site launched. But the effort can’t stop there, because for most people, the whole point of publishing a website is to get people to see it. 

If your goal is like mine and you want to see a gradual increase in your site’s visitor traffic, a solid marketing strategy is needed. And no strategy would be complete without good SEO practices. SEO stands for search engine optimization, and as technology is always changing, optimizing your site for search engines, like Google, is a continual undertaking.

This is why we launched our FREE course, Intro to Search Engine Optimization (SEO).

The field of search engine optimization is complex and the sheer volume of information can be daunting and overwhelming for even the most fluent internet surfers. SEO has come a long way since Google first launched in 1996 and many practices that were considered strategic back then are now viewed as black hat tactics, which can penalize your site. 

Luckily, we’ve launched our latest course to provide a straightforward and easy-to-follow introduction to the world of SEO, which will give you a solid foundation of what you can do to ensure people have the best chance to find your content when they search online. 

In this course you will:

  • learn what SEO is and why it’s important
  • understand how to find and apply keywords
  • equip yourself to create stand-out content that gets results

By registering, you’ll get access to our course platform, where you can work through each lesson at your own pace and take your time to really put that knowledge into practice with your existing and future content.

WordPress.com Favorites: The Pelikan’s Perch

Welcome back to our “WordPress.com Favorites” series! In these interviews, we’ll be highlighting bloggers about their passion project. Caution: contents guaranteed to be inspiring.  

Today’s featured blog, The Pelikan’s Perch, dives deeply into a niche of a niche: proprietor Joshua Danley writes solely about Pelikan-brand fountain pens. 

Even if you’ve never written with a fountain pen and know nothing about this graphological hobby, you’ll be captivated by Joshua’s interview below. 

1. Tell us a little bit about yourself. What do you do for a living? What do you write about? How long have you been blogging?

First and foremost, I am a father to two sweet and rambunctious little boys and a husband to an amazing wife. Most of the time, you can find me working at a community hospital in the Philadelphia suburbs. I am a pulmonary and critical care physician by trade, working in both in-patient and out-patient settings as well as serving as the medical director of my hospital’s ICU. As you can imagine, my days can be long and intense, never more so than since COVID-19 landed on our doorstep. 

It might surprise some, then, to learn that my blog has nothing to do with medicine or family. Instead, I write exclusively about the Pelikan brand of fountain pens, a brand that is nearly 184 years old. 

I launched my blog, The Pelikan’s Perch, on September 1, 2014, but I’ve been collecting fountain pens since 2012. While studying for my internal medicine boards, I would take breaks from studying by researching my small but growing collection of pens. It was a great way to decompress. I found a lot of great information, but it was fragmented and widely distributed across the varied corners of the internet. I spent a lot of time piecing it all together, really for nothing more than my own edification. 

At some point, it struck me that others might enjoy and benefit from the information that I was gathering for myself. That was the catalyst for the blog. I have no formal writing experience, though I always excelled in my English classes. I sought to combine a colloquial, conversational language that was easy to access while still applying a more rigorous scientific approach to the research behind each piece.

2. Why Pelikan specifically? What makes the brand so special? Why not write about fountain pens more broadly?

I received my first fountain pen in 2009 but have only been collecting them in earnest since 2012. I first collected a broad swath of brands and experienced many unique filling systems, dabbling in anything that caught my eye. It was a great education in the history and design of fountain pens. 

It wasn’t until 2013 that I acquired my first Pelikan, a lightly used white M205. It was love at first sight. The M205 was my first higher-end, piston-filled fountain pen and it stood out for its clean design and perfect balance when posted. It was enough to make me start seeking out other Pelikans. Don’t get me wrong, it wasn’t like I made a snap decision on the spot to dedicate myself solely to one brand, but as I began to gravitate more and more towards Pelikan, I started to forsake all of the others. 

My collection of Pelikans would grow with the addition of an old-style Black/Green M600 and then an M400 Tortoiseshell White. A medical resident’s salary isn’t much to speak about, so I started selling off my earlier non-Pelikan acquisitions to fund my new addiction, a decision that I have yet to regret all these years later. 

What makes the brand so special is that Pelikan pens have an indescribable quality, a character and a discipline, that makes owning and using them a joy that transcends the sum of their parts. There is a rich history and heritage behind the brand that really captivates the imagination when you start digging into it. I don’t write about fountain pens more broadly simply because there are a lot of amazing people already working in that space and putting out great content. I wanted my voice to be unique, so I sought out a niche within a niche. I think that laser focus has allowed me to bring high-quality content to the blog that might not otherwise be possible if I was more broadly focused.


3. You write within a niche of a niche. Do you ever feel constrained or like you might run out of ideas? Is it easy to come up with new content ideas?

Time. Time is what I’m constrained by, specifically the woeful lack of it. My day job keeps me very busy, so my blogging is shoehorned into the odd hours of the night, at least when I’m able to stay awake. A lot of research goes into many of my pieces, and it is time-consuming to try and get things right. It’s not the subject matter that constrains, at least not yet. The Pelikan brand traces its roots back to 1838 and they have been making fountain pens since 1929. That’s 184 years of company heritage and 93 years of pen making, which means that there is plenty of fodder there to write about — if only my time and imagination were equally expansive. It has been a real blast being able to bring some of the more esoteric and buried information about the brand and its pens to the surface. I have a lot more ideas that I’m just waiting to be able to explore.


4. What are the benefits of writing with a fountain pen? What would you say to someone who’s never written with one in order to get them to try?

First, I find the act of using a fountain pen somewhat cathartic. We are so connected and device-oriented these days. There is something special about unplugging and putting pen to paper. That tactile feedback, the nib gliding on a smooth line of ink, seeing your words come to life, that is something very rewarding. It can really unlock your creativity in a way our digital devices can’t. 

It also connects us to the past. While there are plenty of new, modern pens to be had, there are just as many vintage models out there. Picking one up can’t help but evoke images of who might have owned it and what might they have written with it. It’s a fun exercise of the imagination. 

The abstract aside, I think using a fountain pen helps improve retention and can be a stress reliever. Also, it can be very rewarding for those that like to write and send letters. When so much of our mail is junk, receiving a handwritten letter from someone is a rare treat and a special gift that anyone can give. That’s not a fountain pen–specific activity, but the exercise is more satisfying than when using a ballpoint.


5. There’s a robust community of fountain pen enthusiasts out there. What are some of your favorite resources, for folks who might be interested in exploring this vast world?

When I was given my first fountain pen in 2009, I crashed and burned. I had no idea what I was doing, and I didn’t know where to look. That lesson in frustration turned me off to the concept and it took three years before I’d find my way back. The second go-round was much more successful, largely thanks to sites like The Fountain Pen Network and Fountain Pen Geeks which were very influential for me in my early days. I think they are still great repositories of information and there is a lot there for a novice to explore and unpack. 

Other sites are great too, such as r/fountainpens over on Reddit. Those are just some of the bigger forums and discussion boards. It would take way too much space to list all of the other great bloggers and other resources out there that also have great information. The forums make for a good starting point though.


6. Do you have any tips for aspiring bloggers, writers, and/or hobbyists? What has kept you going all these years?

Find your own niche within a niche. Write about something you love, something close to the heart. That will keep you going. 

Keep at it but don’t sweat posting every day or every week. Do what you can, when you can. When it starts to feel like work and you begin to struggle, step away from it. It shouldn’t be a chore. 

For me, the blog has been a therapy of sorts. It’s a refuge where I can go to unplug from the stress of my day job and get lost in a world that has nothing to do with medicine. That stress reliever has been invaluable to my mental health.


If you think you’ve discovered your own niche within a niche, but are a little stuck in getting your site off the ground, check out our free, self-paced Intro to Blogging course.

Also be sure to read the first two features in this WordPress.com Favorites series: The Travel Architect writes all about traveling and doesn’t narrow in on a single geographic area or travel topic; Empish Thomas writes about all kinds of things, from disability advocacy, to book/podcast reviews, to why she loves writing. 

Editor’s note: This interview has been lightly edited for clarity.

VideoPress, Take 3

We promised you “more is coming” in our latest update—and now more is here. More features that make the finest video service for WordPress even more powerful. You can upload more content with less effort, reach more audiences, and keep sharing more of what inspires you. In this video, we’ll show you what’s new in VideoPress.

Let’s dive deeper into five of the new features that make VideoPress more powerful than ever:

  • Higher Resolution Videos up to 4K – Watch crisp images on any display and screen size. We’ve added support for displaying your videos in 1440p and 4K formats. 
  • Adaptive Streaming – Videos now play back much faster by automatically adjusting video quality based on bandwidth and display size. The viewer can still choose the quality they’d like in the menu.
  • Progress Bar Color Match – The VideoPress seekbar now adapts its color to match the scenes in your videos. This makes your content really pop.
  • Resumable Video Uploads – You no longer have to restart your uploads if they get cut off for some reason. Simply drag your video into the editor, and the resumable uploader will take it from there, even if a network error occurs.
  • Subtitles, Captions, and Chapters Support – Simply upload your text tracks via the VideoPress block and they will be available on the video as soon as you publish your post.

The most exciting times for video are yet to come. We are committed to keep evolving VideoPress so that you can keep delivering high-quality content, flawlessly and ad-free, to millions of users around the globe.

VideoPress is included in our WordPress Pro Plan on WordPress.com. And if you have a self-hosted site, you can get VideoPress through Jetpack as a standalone product.

Say Hello to WordPrompts!

Earlier this year, we kicked off 2022 with Bloganuary, a daily blogging challenge during the month of January. The feedback we received about the challenge was overwhelmingly positive, and it’s clear that prompts serve as a helpful way to inspire people to write and to connect with other bloggers.

We want to keep that momentum going, so we’re excited to introduce a new set of prompts for creators of all types — whether they participated in Bloganuary or not. Meet WordPrompt, a single-word monthly exercise that aims to inspire you to create new posts, regardless of what or how you publish.

Are you a food blogger sharing recipes? We challenge you to cook up something interesting based on an individual word. 

Are you a photographer with an online portfolio? Show us how the prompt is represented in picture form.

Do you host a podcast or a vlog? We’d love to witness how a single word inspires an episode.

Whatever you publish, we hope you find inspiration in WordPrompts. To join in on the fun, add “WordPrompt” as a tag to your post, allowing your content to be discovered more easily in the Reader, and use the hashtag #WordPrompt when you share your post on social media.


This month’s WordPrompt is:

GREEN


You can find new WordPrompts on our social channels and in our newsletter each month, so be sure to follow us and/or enable the newsletter emails in your account to participate!

Introducing WordPress Pro: One Plan, Infinite Possibilities

Our mission has always been to democratize publishing, one website at a time. Now we’re making all the benefits of WordPress available to more people, with one simple pricing plan.

Hello, Pro

One thing we heard over the years was how hard it can be to choose the right upgrade plan when you’re ready to scale up from Free. 

WordPress Pro radically simplifies that decision by rolling the very best of managed WordPress hosting into a single, affordable plan at just $15/month (paid annually).

50,000+ Plugins in Your Pocket

Plugins are powerful add-ons that make it simple to add limitless functionality to your website in just a few clicks. No coding necessary. With WordPress Pro we’re opening the doors to this unlimited array of extra features at half the price of our previous Business plan.

A Universe of Beautifully Designed Themes

Along with thousands of free themes available, Pro also unlocks a range of beautiful, Premium themes, with more to come in the future. Whatever your goals, you’ll find a hand-crafted, flexible theme to transform your design in minutes, not months. No designer necessary.

From Site to Store in a Couple of Clicks

If you’re ready to start selling, WordPress Pro includes everything from simple payments, donations, and subscriptions, to full-blown stores. 

WooCommerce – one of the most popular ecommerce platforms on the planet – is baked into your Pro plan. Not only does that bring raw, almost infinitely expandable options to your store, it also means you’ll pay significantly less than those other e-commerce options you see in ads everywhere.

Anytime Support, Any Time You Need It

Sometimes you need a little extra help getting it done. WordPress Pro customers can get a helping, human hand with Premium Support over live chat and email. If you’re stuck, we’re here to get you unstuck.

Managed WordPress Hosting For the Rest of Us

WordPress is all about the right to do it yourself. 

With cheap hosting, or even a Raspberry Pi on your counter, you can put up a site in minutes for pocket change. But you’ll run into hours of hands-on maintenance, quickly hit speed, security, and hosting limits, and spend a significant amount of your time keeping it running. Managed Hosting takes away that pain, but often at a significantly higher price.

WordPress.com and the new WordPress Pro plan aim to give you the raw power, flexibility, and hassle-free experience of Managed Hosting, without the huge price tag that usually comes with it. 

In addition to the headline features of Pro, you’ll get:

  • Custom domain names without a separate subscription
  • SEO features that make your site easy to find.
  • Social media tools to promote your website.
  • Hyper-secure protection from DDOS, brute force, and other attacks that could take your site down overnight
  • Super-strong, real-time, automated backups spanning multiple locations, so if the worst ever happens, you’re covered
  • The fastest site speeds of any managed hosting on the planet
  • SFTP access to your files
  • And much more

That means you’ll enjoy a fast, secure, search optimized site, without having to spend countless hours on updates, fixes, and technical maintenance.

What About Free?

Our Free plan isn’t going away.

It’s important to WordPress.com that anyone, anywhere can put up a blog or a site, whatever their situation. With the Free plan you’ll still be able to get the word out, create a beautiful site, and take advantage of the fastest WordPress managed hosting on the planet. And when you’re ready to scale up your ambitions, WordPress Pro will be waiting in the wings.

How This Affects Your Current Plan

While we’re making a few changes to the Free plan, rest assured that if you’re already signed up, nothing will change for you. Ditto, if you’re on one of our legacy plans, nothing will change unless you want it to.

Going forward, new signups and sites will integrate smoothly into our new Free and Pro plans.

Your Money Goes Further. And Further.

WordPress Pro is more than just a simple, competitive way to enjoy rock-solid, super-fast, hyper secure WordPress hosting without the hassle.

Every dollar you spend on your plan helps us to:

  • Support WordPress.com Free plan users around the world, whatever their circumstances. This is more important than ever in 2022.
  • Sponsor the work of 90+ dedicated developers working on the free, open source WordPress project as part of the Five for the Future initiative. That helps to ensure that WordPress will always be free, open, hackable, and hostable by anyone.

We’re Here For You

We’re listening to your feedback, and want to be clear that it will, as always, shape the future of WordPress.com. 

With that in mind, we’re committing to:

  • No traffic limits on either the Free or Pro plan. You’ll enjoy the same unlimited traffic you’ve always had.
  • The new Free plan storage limit will include 1GB of Free storage, and existing Free users will keep the 3GB they already have on hand.
  • Additional storage will be available for purchase at a very reasonable price, very soon.
  • As-you-need them add-ons for both plans, to give you a la carte upgrades. Coming soon. 

It’s important that we keep things simple, honest, and clear in everything we do, and we’re looking forward to hearing from you about your plans, feedback, and ideas!

More Questions?

We totally understand that you might have additional questions about the changes. We’ve answered more of your questions in our FAQ here.

WordPress.com Favorites: Empish Thomas

Welcome back to our “WordPress.com Favorites” series! In these interviews, we’ll be highlighting bloggers about their passion project. Caution: contents guaranteed to be inspiring. This interview has been lightly edited.    

Shortly after Empish Thomas earned her journalism degree in the mid-’90s, she began experiencing severe headaches and sensitivity to light. After a visit to the eye doctor, she was diagnosed with uveitis, a generalized eye inflammation that can quickly escalate to permanent damage. Unfortunately, Empish fell into that category, losing her sight fully within a few years. 

Since then, she’s been a writer, journalist, and advocate for blindness and disability rights, telling stories and championing awareness along the way. 

Empish generously took the time to answer a few of my questions and share some ideas on how we can all be better advocates for disability rights.  

1. Tell us a little bit about yourself. What do you write about and why? How long have you been blogging?

I am a freelance writer and blogger. I started off as a writer many years ago and later started blogging in 2013. Although I have a journalism degree, I love writing for the pure pleasure of it. I launched my own blog about two years ago as a safe place to write my own thoughts and ideas about things that concerned me. I write especially about my life as a blind person because when I became disabled 20+ years ago, I rarely saw positive and interesting stories about the disabled.

2. What are some of the most common negative portrayals you see about folks with disabilities in the news or in pop culture?

Well, there are actually two things I notice. One is the “superhero crip” image. That is a disabled person overcoming these incredible challenges and doing amazing things that everyone is impressed by. It sends a message that all disabled people are supposed to or want to be that way. It communicates a false expectation. At the end of the day, we are all human beings and live lives like everyone else.

The second one is that we are not visible at all. Many times, I will read a story or watch a news segment and wonder, “Where are the blind people? What is happening to those with disabilities?” This is not necessarily a negative thing, but more [shows our] exclusion from the storyline.

3. Let’s move to the workplace. How can employers become better allies and advocates for disability rights?

First, making sure that disabled employees get their accommodations to perform their jobs. 

Then, providing the support, encouragement, and motivation to help them move upward in the company the way you would an abled-bodied person. Sometimes I think that people with disabilities are not encouraged to move up into management or higher-level positions. It is like people can’t imagine a blind person as a supervisor or director. But with the right support, they could do the job like anyone else.


A Few of Empish’s Favorite Posts:


4. You’ve mentioned podcasts in a number of blog posts. Do you have any favorite listening experiences to recommend?

Yes, some of my favorite podcasts are HISTORY This Week, LeVar Burton Reads, The Stacking Benjamins, Code Switch, and Grammar Girl

5. What can someone do today to be a better advocate for disability rights, especially in the online space?

For me, being a better advocate is learning as much as you can about blindness and visual impairment. Reading things written by disabled people in their own voices. Through my years of writing about the disabled, I have had people reach out to me to learn more and that is a good thing. 

Also, helping those of us with visual disabilities get access to the internet. I can’t begin to tell you the number of websites I go to with accessibility issues. It is a regular challenge. Reaching out to web developers is hard and exhausting sometimes. But having allies to help in this process would be wonderful. It could be a simple thing like bringing awareness, because people don’t think that blind people are online.

6. Do have any tips for aspiring bloggers or freelance writers? 

Depending on the type of blog you are writing, it is so important to be organized. I use an editorial calendar where I jot down blog ideas for each month. I think about things coming up, current events, trending topics, etc., and add them to the calendar. This helps me to keep a good flow of blog posts.

Once people start subscribing they expect to see posts on a regular basis, and having an editorial calendar helps me stay on track.


Want to learn more about being organized and consistent with your writing? Sign up for our free, self-guided Intro to Blogging course today: 

Customize Your Entire Site With New Block Themes

In case you missed it, we’ve been rolling out a new set of powerful site design tools called Full Site Editing (or “FSE”) and it’s now available for all WordPress.com users!

Don’t worry if you’re just hearing about Full Site Editing for the first time. We’ve been releasing these new tools in a way that doesn’t actually require you to do anything with your existing site(s). If you are up for a change though, we’re happy to announce the launch of a brand new family of themes made specifically with Full Site Editing features in mind. As of this writing we have over two dozen themes available that support Full Site Editing.

These new themes have been designed with a wide variety of sites cases in mind. But their potential stretches well beyond their screenshots and demo sites. Because each theme is fully editable in the Site Editor, every one of these themes can be heavily customized to fit your site’s needs. You can start with theme that features single minimalist homepage, and then add as many menus and sidebars as you wish. Or, you can start with a complex business theme and strip it down to something minimal to suit your vision.

The Site Editor also includes a new feature called “Global Styles,” which allows you to edit site-wide settings for color, typography, and more. You’re free to change your theme’s default color scheme to whatever fits your mood, or even make all site text larger or smaller in a couple of clicks. To kick off this new feature, we’re also providing a few pre-built variations on some of these new themes.

All the new themes and variations can be found in the Theme Showcase. Or, if you’re starting a fresh site, they’ll be offered to you automatically in the site creation flow. This collection of themes is just the beginning, and we’re excited to continue launching a variety of diverse theme options for you. What would you like to see in the next set of themes on WordPress.com?

The Future of Plugin, Themes, and Services Purchases on WordPress.com

Recently we shared that you can now purchase six popular Automattic plugins right from your WordPress.com dashboard. We’re intentionally testing this out with our own products before opening it up to the broader community. This is the first step in our plan to make taking your site to the next level faster, easier, and more flexible than ever before.

But it’s really just the beginning.

What’s coming soon

Today, we’d like to share a vision of what’s coming for instant purchases of plugins, themes, and even services – all from right within your WordPress.com dashboard. This will help you level up your site and make any goal you bring to WordPress.com a reality – with increased ease and convenience. 

Everything you need, one click away

WordPress.com already comes with a suite of powerful, adaptable tools to bring your site, blog, or store to life. On top of those tools, our Business and eCommerce customers have the option of making use of thousands of free and paid themes and plugins from across the wider WordPress ecosystem. In the near future, this will be available for all WordPress.com customers.

The new integrated experience will take that one step further, making getting up and running one-click simple and providing customers with:

  • A curated selection of the best plugins for every need, saving you the hassle of searching for and comparing from the hundreds of options available.
  • Premium themes that are designed to look beautiful the second they’re activated.
  • Professional help to make your vision a reality – even when you don’t have time to do it yourself.
  • Managed Plugins and Themes, giving you the peace of mind that any plugin or theme you purchase is fully managed by the team at WordPress.com. No security patches. No update nags. It just works. Leaving you to focus on the things that matter most.
  • The knowledge that you’re supporting the ecosystem of WordPress community developers and service providers as they support you in turn with your personal or business goals.

Powered by the WordPress community

WordPress isn’t the world’s most popular website builder by accident. Our roots in a huge, and hugely creative, open source community make the platform everything it is and can be.

Giving WordPress.com customers the very best tools and support to achieve their goals will take a village. We’ll be partnering with developers and service providers from across the WordPress ecosystem (and across every part of the world) to make that happen.

As Matt Mullenweg, our CEO and co-founder of the WordPress open source project said recently:

“We’ve got about 2 million people with saved payment details that we can make it one-click easy [for folks] to upgrade, so hopefully this represents a big new potential audience and customer base for people selling things in the WP ecosystem. And of course, we will prioritize working with developers and companies who participate in Five for the Future and contribute back to the WP community.”

Get on the early access list

If you’re a WordPress plugin or theme developer, or you provide professional services for WordPress users, we’d love to hear from you, today.

Drop your details in the form below, and as we work to expand the products and services we’ll bring to WordPress.com customers, you’ll be first on the list when we start reaching out to form new partnerships.

We can’t wait to work with you!

Celebrating Black History Month

For much of Black history in the US, a lot of stories have gone untold. As we wrap up Black History Month, our team at Automattic — the company behind WordPress.com — wanted to share how we celebrated with our fellow colleagues. Throughout February, our Black/African Descent employee resource group, Cocoamattic, shined a light on some of these untold stories.

Each week this month, we shared infographics highlighting notable Black/African Descent people from around the world, from inventors and pioneers to Black-first and culture influencers. 

Join us in celebrating 21 heroes.

Learn more about Cocoamattic and our other resource groups or read more about diversity and inclusion at Automattic.

Create With Confidence — and Better Blocks

In the last few years, the teams working on the block editor have learned a lot about how people build sites now and how they want to build sites in the future.

The latest version represents the culmination of these discoveries, and the next stage in the editor’s evolution.

With better visuals and more advanced features, it’ll keep designers, developers, writers, and editors productive and happy, and — tension-building drumroll — it’s in your editor right now!

What’s new

With a comprehensive visual refresh, a plethora of new features, and dozens of bug fixes, the new block editor comes with a lot to unpack.

What follows is just a small (but delectable) sample of the many ways we’ve upgraded your editing experience. (You can get the full list of goodies in the release notes.)

We hope you enjoy.

A revamped editor UI

The first thing you’ll notice is the slick UI. Buttons, icons, text, and dropdowns are all sporting a contrast boost, with bolder colors and more whitespace between buttons, text labels, and menu items.

The new block editor’s UI

As you navigate through the editor’s menus, individual items are clearly highlighted, allowing you to quickly identify what you’ve selected.

Active menu items have distinct highlights

The block toolbars are now simpler, displaying the most commonly-used features. For example, paragraph blocks show only bold, italic, and link formatting buttons. You’ll find all the extra options in the dropdown menu.

The block toolbar options are simpler and uncluttered

What’s more, instead of listing blocks within a fixed-height container, the block inserter now spans the height of the window. You’ll now see more blocks and block categories at once with less scrolling.

Block inserter spanning the full height of the window
The block inserter spans the full height of your screen

Introducing block patterns

With the block editor as your canvas you can design almost any layout you can imagine – but building intricate page structures should never get in the way of your creative process.

Here’s where the blocks really shine: along with individual blocks, the editor now includes block patterns, a library of predefined and reusable block layouts, that you use on any page or post.

To check out the list of available patterns, click on the block pattern icon (on the top right) to reveal a collection of pre-built layouts:

Block patterns are groups of individual blocks combined to create elegant layouts

Pick the pattern you want to use, and it will appear in your editor ready for you to customize with your own content.

Right now, you’ll find a few introductory patterns – Two Columns of Text, Two Buttons, Cover, and Two Images Side by Side – but we’ll be adding more and more patterns as they’re available. When the block patterns API opens up to third-party authors, you’ll also be able to develop and share your own.

(Have an idea for a great pattern? The block editor developer community is actively seeking ideas. The more ideas they receive, the better your editor will be!)

Colors, colors everywhere

When it comes to words and columns, websites aren’t newspapers: things don’t have to be black and white.

Use the new Text Color selector tool to change the color of sentences, and even individual words and letters. Highlight the text you’d like to change, then click on the arrow dropdown and select “Text Color.”

Select “Text Color” from the options
Pick the color of your word or character

 

To change the background colors of your columns, select the column and head to the sidebar, to Color settings.

Columns get background colors too!

The road ahead is paved with blocks

There’s still a long way to go, and the editor’s community of contributors hasn’t given its collective keyboards a moment’s rest. Work on polishing UI elements like the sidebar and dropdowns continues along with advancements to block patterns and other exciting features.

Are there ways we could improve the site editing experience even more? Please let us know! We’re always keen to hear how we can make the web a better place for everyone.